Persuasive language is used in advertising to promote the sales of products.
An effective advertisement would use colloquial language, stock phrases ,emotive words and word play to capture the attention of readers.
A good advertisement would sell the plus points of the product like its unique features,highlight the benefit of the product to users and the superiority of the product compared to its competitors.
Some products use empty weasel words or snob appeal or celebrity appeal or facts /statistics or urgency to act /kairos to lure buyers.
Use words to seduce the reader.Use words to whet the appetite of the reader to make a beeline to the shop to buy the product.Use words to make the reader drool,itch and die to get hold of the product.
Persuasive Informercial (informative commercial)
The Hair-Met
1.Introduction: Are you sick of "helmet hair"?Does your ponytail get in the way of your bike riding safety? If so,then the Hair-Met is exactly what you need!
11.Body
A. Introduction of Product
1. Unlike regular helmets,the Hair Met keeps you specifically in mind!
2.Studies show that the majority of average bike riders will sacrifice their own safety by not wearing a helmet,so that they don't ruin their hairstyle.
a. Most female riders would like their long hair up off their neck and back.
b.Even male riders with longer hair complain of the heat and sweat that a normal helmet creates.
3.Multi-Tour De France winner,Lance Armstrong strongly endorses the Hair Met for anyone looking to control their hairstyle while having safety to their ride.
a. Wore the Hair-Met in a race last year ,and enjoyed the extra coolness.
b. Both of his daughters won't leave home without their Hair-Met!
Transition: You may be thinking,"I already have a helmet."Why should I go out and purchase another?Let's see what the product has to offer,so you can make one of the best safety decisions of your life.
B. Description of Product
1. Materials used
a. State of the art padding and casing allows for comfort,while stabilizing your head in a fall or crash.
b.The chin strap allows easy adjustments,so as not to restrict your range of motion.
2.Why ours and not theirs.
a.Unlike regular helmets,the Hair-Met allows your hair to pass through multiple holes that have been strategically placed around the helmet.
b.Regular helmets do not offer this!
c. Our products also comes in multiple colour options,allowing you to coordinate your Hair-Met with any biking attire.
i. List of colours
ii.Pattern options
iii.Designs for guys and gals!
3. Consumer Benefit
a.Your hairstyle will stay in one place,without the need to carry extra hair accessories for unruly touch-ups after riding.
b. Not only is it comfortable for women and young girls,but men of all ages can enjoy a gentle breeze flowing through a normally hot and sticky encasement.
c. Look and feel your best while being safe in this new state of the art design!
Transition: Think this sounds too good to be true?Wait until you hear the price!
C. Introduction of Price
1. Product price
a. Normal helmets only last a few years before a child desires to look better and feel better while on their biking adventures,and this can end up costing too much for the average household.
b.The Hair-Met can be all yours for just four easy payments of 19.99!
2.If you buy now,we will throw in two interchangeable decorative chin straps.
3.Contact info
a. Call us at 1-800- HAIRMET
b. Find more info and products online at www. ORIGINAL HAIRMET.com
Transition: If you're puzzled on how to get out and about without ruining your new hair do,be sure to order your very own Hair-Met!
D. Summary of Sales Pitch
1. No one enjoys showing up at their friends' house or their workplace with hair that has been matted down under a crummy old helmet. Ride with ease,by adding a Hair-Met to your routine!
2. Remember,if you don't buy today,you could be experiencing unnecessary anguish over a ruined hairstayle or sweat that has left your hair unattractive and unmanageable.
3.Get out there and have a "HOLE" lot of fun with Hair-Met!
111. Conclusion:the Hair-Met is an athlete endorsed,safety -tested product that will not only give you great protection but assist you in your everyday style.We recommend not being the last one to take our product for a ride!
Thank You Hair Met ! You Make my Day ! Hurrah! No More Bad Hair Day!
An effective advertisement would use colloquial language, stock phrases ,emotive words and word play to capture the attention of readers.
A good advertisement would sell the plus points of the product like its unique features,highlight the benefit of the product to users and the superiority of the product compared to its competitors.
Some products use empty weasel words or snob appeal or celebrity appeal or facts /statistics or urgency to act /kairos to lure buyers.
Use words to seduce the reader.Use words to whet the appetite of the reader to make a beeline to the shop to buy the product.Use words to make the reader drool,itch and die to get hold of the product.
Persuasive Informercial (informative commercial)
The Hair-Met
1.Introduction: Are you sick of "helmet hair"?Does your ponytail get in the way of your bike riding safety? If so,then the Hair-Met is exactly what you need!
11.Body
A. Introduction of Product
1. Unlike regular helmets,the Hair Met keeps you specifically in mind!
2.Studies show that the majority of average bike riders will sacrifice their own safety by not wearing a helmet,so that they don't ruin their hairstyle.
a. Most female riders would like their long hair up off their neck and back.
b.Even male riders with longer hair complain of the heat and sweat that a normal helmet creates.
3.Multi-Tour De France winner,Lance Armstrong strongly endorses the Hair Met for anyone looking to control their hairstyle while having safety to their ride.
a. Wore the Hair-Met in a race last year ,and enjoyed the extra coolness.
b. Both of his daughters won't leave home without their Hair-Met!
Transition: You may be thinking,"I already have a helmet."Why should I go out and purchase another?Let's see what the product has to offer,so you can make one of the best safety decisions of your life.
B. Description of Product
1. Materials used
a. State of the art padding and casing allows for comfort,while stabilizing your head in a fall or crash.
b.The chin strap allows easy adjustments,so as not to restrict your range of motion.
2.Why ours and not theirs.
a.Unlike regular helmets,the Hair-Met allows your hair to pass through multiple holes that have been strategically placed around the helmet.
b.Regular helmets do not offer this!
c. Our products also comes in multiple colour options,allowing you to coordinate your Hair-Met with any biking attire.
i. List of colours
ii.Pattern options
iii.Designs for guys and gals!
3. Consumer Benefit
a.Your hairstyle will stay in one place,without the need to carry extra hair accessories for unruly touch-ups after riding.
b. Not only is it comfortable for women and young girls,but men of all ages can enjoy a gentle breeze flowing through a normally hot and sticky encasement.
c. Look and feel your best while being safe in this new state of the art design!
Transition: Think this sounds too good to be true?Wait until you hear the price!
C. Introduction of Price
1. Product price
a. Normal helmets only last a few years before a child desires to look better and feel better while on their biking adventures,and this can end up costing too much for the average household.
b.The Hair-Met can be all yours for just four easy payments of 19.99!
2.If you buy now,we will throw in two interchangeable decorative chin straps.
3.Contact info
a. Call us at 1-800- HAIRMET
b. Find more info and products online at www. ORIGINAL HAIRMET.com
Transition: If you're puzzled on how to get out and about without ruining your new hair do,be sure to order your very own Hair-Met!
D. Summary of Sales Pitch
1. No one enjoys showing up at their friends' house or their workplace with hair that has been matted down under a crummy old helmet. Ride with ease,by adding a Hair-Met to your routine!
2. Remember,if you don't buy today,you could be experiencing unnecessary anguish over a ruined hairstayle or sweat that has left your hair unattractive and unmanageable.
3.Get out there and have a "HOLE" lot of fun with Hair-Met!
111. Conclusion:the Hair-Met is an athlete endorsed,safety -tested product that will not only give you great protection but assist you in your everyday style.We recommend not being the last one to take our product for a ride!
Thank You Hair Met ! You Make my Day ! Hurrah! No More Bad Hair Day!
