• Work out the audience,context and purpose of an advertisement
• Divide the advertisement into sections to highlight differences and similarities and highlight key words and phrases
• Consider the techniques the writer uses to try and persuade the reader about ideas and attitudes
• Comment on the patterns of words,patterns of imagery and descriptive language
• Comment on phrasing,syntax,abstract nouns and adjectives

use of informal questions

the way the text offers the reader a possible lifestyle( an aspirational approach)

the way in which the text offers the reader choices and possibilities,

reassurance,

the use of technical jargon,

the use of buzz words